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Coaching brochure & poster
Giugno 2016
Coaching brochure&poster: Progettazione grafica, art direction, illustrazione digitale
In questo progetto ho curato la realizzazione di locandina e brochure informative. Il tema è stato l’attività di coaching umanistico di Luisa Scardia.
Il coaching è un’attività di consulenza nata in America e che sta via via avendo molto successo anche nel nostro paese.
La cliente ha richiesto materiale informativo che raccontasse il suo lavoro di coach. Sono stati quindi inseriti elementi utili a comprendere i campi dell’attività da lei svolta. Le persone interessate ad intraprendere un percorso di coaching possono facilmente contattarla attraverso i vari canali.
Per il lettering ho lavorato sulla citazione di di S.Giovanni Paolo II. La cliente ha scelto questa frase perché racchiude lo scopo del percorso da lei proposto. L’illustrazione che fa da sfondo alla frase è composto da fiori che mimano un quadro, un lavoro artistico. Sta a simboleggiare in definitiva l’opera d’arte che ciascuno può realizzare nella vita, con dedizione, passione e pazienza.
Software utilizzati: Photoshop, InDesign
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